Campaign Development, Copywriting
In collaboration with Sovereign State, we worked with Trent University to develop their 2015-2016 student recruitment campaign. Our strategy sought to evoke the broader benefits offered by Trent’s collaborative learning environment; benefits found in the classroom, on campus and in life after graduation. We developed a fresh series of digital ads, acknowledgement postcards, offer letter, and print ads. OUAC’s report on data from the application deadline of January 13, 2016 showed total applications to Trent University have grown by 16.6% compared to January 2015, the largest percentage increase among Ontario universities.