Brand Strategy, Copywriting, Design, Design Direction
With ping-pong social clubs in New York, Los Angeles, Toronto, Chicago, San Francisco, Philadelphia and coming soon to Austin and Seattle, SPiN are provocateurs of a quickly growing subculture. The rapidly expanding company, with plans to open 2-3 new locations per year, knew the time had come to rethink and redesign their brand. Outskirts worked with SPiN Global to reposition them as leaders not just in ping-pong, but as a place where the analog experience echoes the needs of a world gone digital. Our work included social media strategy, copy and design direction, merchandise design, public relations strategy, and a billboard for the window in their New York City location that looks into 23rd Street Station.