Content Strategy, Copywriting, User Experience Design
Continuously recognized as one of Canada’s 50 best managed companies, Gentec is built on the ethos that a firm commitment to quality, service, knowledge, and innovation leads to success. The time had come for Gentec to redesign, rewrite, and rebuild their website in an effort to firmly plant themselves as leaders in the consumer accessories distribution and supply industry. Outskirts, in collaboration with Nyeus Inc., provided content strategy, copywriting, information architecture, user experience design, and website design and development. The fresh website has seen a significant rise in time on site, page views, and most importantly, further entrenched their position as Canada’s foremost authority on consumer accessories.